SCA Packaging Design Challenge

As Project Manager of the LEGO® Bricks & More product line, Anne is responsible for the project developing plan and ensures its direction and progress. In order to secure integration of the project in the total value chain, Anne has a very close collaboration with internal and external stakeholders (procurement, engineering, quality, production etc.). Anne is also responsible for budgets and handshakes with finance and challenges the manufacturing costs to optimize product content. As part of the leadership team Anne sets the directions of the product line (assortment, turnover, team development etc.).

As Marketing Lead of the LEGO® Bricks & More product line, Brian has the overall responsibility for the communication, brand values and business results the product line delivers. He handles the daily contact to the local LEGO subsidiaries focusing on delivering the best possible products that will excite the consumers (the kids), convince the shoppers and satisfy the customers (the retailers). As part of the leadership team, Brian sets the directions of the product line (assortment, turnover, people development of project members, etc.

Lars Nielsen is Packaging Manager at LEGO® Packaging Engineering. He has been working for LEGO for 10 years and is working with development of packaging from the concept phase to starting up mass production. His main focus areas are: Development and design of packaging and Sustainability and Planet Promise.

Tine is Design Manager of the “Bricks & More” product line. She is responsible for the concept and product development, planning the whole design process from setting objectives to final product and packaging design. As a Creative Lead for the design team, she sets directions for design, quality and experience.

Hanna is the Life Cycle Assessment (LCA) Manager in the LEGO Group. She is the company LCA expert and is responsible for driving the application of life cycle assessments throughout the LEGO Group. This includes supporting both product development, material choices and packaging development. In addition she is responsible for performing the company wide annual greenhouse gas account.

Peter has been working in different positions related to product development and sales. As Product Development Manager his main purpose has always been to build a bridge between market and customer needs and SCA Packaging’s production capabilities. “Design is the tool that combines market and production”, says Peter. “Establishing our two Design Centres in Denmark has been a great opportunity to further develop the design process towards a closer integration to our customers and to multi-material design”.

As Development Coordinator and Structural Designer at SCA Packaging in Grenaa, Denmark, Mette works with packaging design for different customers. She looks into different aspects of design, like functionality, shape, structure and new ways of thinking combined with how to produce it. Mette also manages projects and functions as workshop leader at the Design Centre in Grenaa to inspire new and existing customers.

Gert is convinced that the desire to create and innovate needs to be in one’s DNA. From concept ideation through creative brainstorm sessions to initial prototyping, as SCA Packaging’s Innovation Centre Design Manager he drives new packaging developments for the main global consumer goods companies. The main driver for him is to come up with ideas that would help global brands differentiate themselves in the market through good packaging that fits the product.