The challenge
Students were invited to participate to our Design Challenge ’08.
The task: design a total packaging concept to sell chocolate in-store. They were challenged to design a pack that works from the chocolate manufacturer, to the warehouse, into the retail store and all the way to the end consumer.
Entries were evaluated on innovation and the degree of sustainability.
How did it go
Winners of the SCA Packaging Design Challenge were announced at Packaging Experience ’09: Seduce shoppers in-store in Brussels on Monday 23rd of March 2009:
Winner Design Challenge 2008
Natacha Lesty with “Disco Choco“, France.
Winner Customer Cup
Míriam Liébana Yeste with “Sweet Notes“, Spain
Winner Public Prize
Fien Embrechts with “Soft Chocolate Skin“, Belgium
Videos
Winners of the SCA Design Challenge Edition 2008
SCA Packaging Design Challenge 2008
SCA Packaging Design Challenge 2008 – Think beyond the actual package! SCA Packaging invites you to create a new packaging solution that is innovative & environmentally friendly.
Finalists have now completed their workshops and are fine-tuning their designs for the final
