The Challenge
Students and non-professional packaging designers were invited to participate in our Design Challenge 09.
Their task: Come up with a lean, smart – fat free – packaging solution for an existing product that can be bought in retail.
Participants were free to choose any product they can buy in retail and prove they can create a better packaging for it!
How did it go
By the end of January 2010, more then 50 projects were send it. Out of those, the jury selected 5 candidates and they were invited for a one day workshop in one of the SCA Packaging’s Design Centres across Europe during March 2010.
During the workshop the 5 finalists had the opportunity to work together with SCA Packaging’s designers learn more about POS, supply chain and optimising their packaging concept.
After the workshop the finalists were given a few more weeks to finalise their concept, and present their final work to the jury. Find out more about the finalists and who won.
There was also a online voting competition organised where users could login and vote for their favorite concept. Who won and the scores of the top 5 you can find on the voting pages.
Voting Competition
For the Voting Competition of the SCA Packaging Design Challenge users could register and rate the entries of the 2009 years’ edition.
The online voting compeittion was won by Bright Pack from Denmak! Second came project Bright Light from Sweden. Both projects were also selected as finalist by the jury
| Project Name | Votes | Views | Rating | Weighted Rating |
| 1. Bright Pack | 41 | 347 | 5.512195 | 5.347231 |
| 2. Bright Light | 33 | 271 | 5.363636 | 5.174394 |
| 3. Reduced Memory | 24 | 198 | 4.583333 | 4.41771 |
| 4. Sweetbox | 35 | 137 | 4.4 | 4.296794 |
| 5 .Fruitector | 19 | 217 | 4.473684 | 4.285371 |
Videos
Interviews with the 5 finalists of the SCA Packaging Design Challenge 2009
Camille Schmitt & Valentine Olivier (Biscuit Box – France); Karin Hartman & Per Eldénius (Bright Light – Sweden, winner of the Design Challenge Jury Award); Benjamin Gamillscheg & Hans Christian Schubell (Bright Pack – Denmark, winner of voting competition); Estelle Rigoudy (Glenfiddich – France); Bruno Ferreira & Bruno Santos (Eden Light Pack – Portugal)
SCA Packaging Design Challenge 2nd edition – 2009
The 2nd edition of the SCA Packaging Design Challenge is about creating a lean, slick, fat-free packaging! Take any product you can buy in retail and prove you can create a better packaging that is innovative and sustainable. Winners get 3000 euro’s and an internship in SCA Packaging! Sign up now www.scapackaging.com and take the challenge.
Finalists have now completed their workshops and are fine-tuning their designs for the final
